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Market Intelligence & Structural Transformation, Manager
Market Intelligence & Structural Transformation, Manager-November 2024
Mason
Nov 29, 2024
ABOUT PEPSICO
Headquartered in Purchase, NY, PepsiCo is the global leader in food and beverages and operates in over 200 countries and territories around the world.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Market Intelligence & Structural Transformation, Manager

  Overview

  This position is a critical part of PepsiCo's newly formed KAGER team (Kroger Analytics & Growth Enabler Resource). The KAGER team will drive incremental, consistent, and sustainable growth to PepsiCo and Kroger leveraging the power of our data, science, and intellect in support of JBP (Joint Business Planning) delivery and uncovering future demand terrains.

  The Manager, Market Intelligence and Structural Transformation will be tasked with leading efforts on Omni-Channel Food & Beverage (F&B) trend assessments, Consumer Product Goods (CPG) macros, and advancing business intelligence reporting initiatives. Key deliverables include leveraging the 8451 Total Store data asset to inform category, competitive, and attribute foresights; analysis and sell in of broad-based structural space initiatives across the macro category landscape leading to Best in Class (BIC) Gold Standard development; and managing the Kroger Pepsico Customer Team (PCt) cloud-based reporting suite of tools and leading the Global Business Services (GBS) resourcing for the Kroger team.

  Responsibilities

  Assess competitive landscape & emerging trends across the entire Kroger/KAGER spacePrimary responsibility is to lead, enhance, and grow the PepsiCo relationship with Kroger by being a thought leader and "go-to" resource for category, shopper and consumer trends, and merchandising solutions. Use analytics from multiple data sources across markets, shoppers, and consumers to make business-building recommendations for category growth, while gaining a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will be used to drive the Kroger and PEP business agenda. Develop, maintain and communicate performance via actionable reporting tracking tools to support both the customer and PepsiCo Beverage and Foods teams.Secondary responsibilities include streamlining the PepsiCo Joint Business Planning (JBP) process as primary category management "point-person" through partnering with the Kroger sales team and HQ shopper and insights teams to drive the Kroger/PepsiCo agenda.Leverage 8451 data to drive Best-in-Class insights that result in growth for Kroger and PepsiCoDevelop, maintain, and communicate performance via reporting/tracking toolsFoster customer partnership through the delivery of advantaged shopper and category insightsProvide Analytics and Insights to support PepsiCo AOP, Growth Summit Meetings and Internal Business ReviewsDrive the strategic insights learning agenda by highlighting shopper & category insights that directly impact our business, and developing actionable plans based on those insights to help accelerate performance so we can win in the marketplaceLead the project management and execution of key divisional strategic initiatives to create fast, and actionable insights for PEP Kroger leadership team and business stakeholders so we can move FASTER to drive near-horizon growth Partner with PEP, Kroger/8451 stakeholders on strategic business conversations, to provide category & shopper insights and to support commercialization plans to drive our business forwardMonitor industry and category macro trends for food and beverages to ensure our Kroger stakeholders are informed of any shifts so they can quickly respond Present and communicate to various levels of internal and external partners Provide direction to Global Business Services (GBS) team member assigned to support Kroger

  Qualifications

  Collaboration is essential in this role as the person will work very closely with account sales leads, cross-functional teams as well as the retailer directlyStrong planning/organizing skills; the ability to manage multiple initiatives simultaneouslyBachelor's Degree required (Economics, Finance, Business preferred)7+ years of progressive work experience and practical CPG exposure in Sales, Competitive Intelligence, Commercial Planning, Revenue Management/Pricing, Insights, and/or Data AnalyticsStrategic thinking and advanced problem-solving skillsStrong analytical capabilitiesAbility to translate complex, data-intense analytics into actionable recommendationsExperience working effectively in a cross functional team environmentTeam player with the ability to excel in an agile, collaborative, and ambiguous environmentHigh attention to detail, including strong executive presenceAbility to engage, empower and coach teamsStrong PC skill set (Access, Excel, PowerPoint, Word)Experience with data resources and solutions (Syndicated POS, Panel, Market6, 84.51, Tableau, JDA).Strong communication and presentation skills, ability to interact confidently and effectively with team members, management and the customer

  EEO Statement

  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

  PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

  If you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law&EEO is the Law Supplementdocuments. ViewPepsiCo EEO Policy.

  Please view ourPay Transparency Statement

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