ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE.
Join Our Community of Food People!
As an Email Marketing Specialist, you will be responsible for developing and executing effective email marketing campaigns tailored to our B2B audience.
This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.
RESPONSIBILITIES:
Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.
Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, event invitations, and more.
A/B Testing: Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.
Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.
Automation: Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.
Data Analysis: Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns for better results.
Compliance: Stay informed about email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all email campaigns adhere to legal requirements.
Reporting: Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.
Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
RELATIONSHIPS
Internal: Work closely with key stakeholders across marketing and creative teams.WORK ENVIRONMENT
Primarily work indoors in a climate-controlled office environment. Operate Office equipment, including personal computer and phone.MINIMUM QUALIFICATIONS
1-3 years of experience in email marketing, preferably in the B2B space.
Experience in Salesforce Marketing Cloud and other marketing automation tools.
Strong written and verbal communication skills, with an eye for detail.
Analytical mindset and the ability to translate data into actionable recommendations.
Knowledge of B2B marketing best practices and trends.
Certifications/Training
Certification in Salesforce Marketing Cloud is a plus.PREFERRED QUALIFICATIONS
Experience with HTML and CSS is a plus.
Proven strong time management, ability to prioritize, meet tight deadlines, pays attention to detail, and manage multiple projects simultaneously.
Demonstrates proactive approach to problem solving and constantly looks for ways to increase efficiency and effectiveness of the team.
Excellent verbal and written communication skills required.
Education
Four-year degree in marketing, business, or a related field or equivalent experiencePHYSICAL QUALIFICATIONS
Must be able to perform the following physical activities for described length of time.
List the required physical activities including length of time performing each activity referencing the key below.
The following information is provided in accordance with certain state and local laws. Compensation depends on experience, geographic locations, and other factors permitted by law. In Colorado, the expected compensation for this role is between $67,800 and $77,500. In New York City, the expected compensation for this role is between $75,600 and $86,400. In California and Washington, the expected compensation for this role is between $71,800 and $82,000. This role is also eligible for annual incentive plan bonus. Benefits for this role include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html .
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US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. With 28,000 employees and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill., and generates more than $28 billion in annual revenue. Visit www.usfoods.com to learn more.
US Foods may collect personal information from you in connection with the application process. US Foods complies with the California Privacy Rights Act of 2020, and its policy may be found here (https://www.usfoods.com/content/dam/usf/pdf/Policies/HR/USF_CCPA_policy.pdf) .
US Foods, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by applicable law.
EEO is the Law poster is available here (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .
EEO is the Law poster supplement is available here (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) .
Pay Transparency policy statement is available here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) .
US Foods is committed to working with and providing reasonable accommodation to individuals with disabilities. If reasonable accommodation is needed to participate in the interview process or to perform essential job functions, please contact our US Foods Application Accommodation Line at 855-873-2468. You will be prompted to leave a message. Please state the specifics of the assistance needed and your contact information. A member of our HR department will return your call within two business days.