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CN_Ecommerce Marketing Specialist
CN_Ecommerce Marketing Specialist-November 2024
Shanghai
Nov 23, 2024
ABOUT CONTINENTAL
Imagine a world with zero automotive accidents. At Continental, we’re turning this vision into reality and changing the future to make it more safe, smart, and more sustainable. Through constant innov
10,000+ employees
Manufacturing
VIEW COMPANY PROFILE >>
About CN_Ecommerce Marketing Specialist

  Job Description

  Plan and implement O2O and B2C e-commerce channels to support buy-in and sell-out volume leveraging strategic, creative and tangible marketing communication and promotion approach

  * Build ecommerce & O2O strategy and business model, ensure the success of ecommerce related projects

  * Plan and implement O2O and B2C channels to improve the overall conversion rate leveraging the marketing promotion approach

  * Work with retail team to develop O2O success model benefit online stores and offline store enagement

  * Develop annual/Quarterly and monthly ecommerce promotion plan, align with key customers incl. external ecom, retailer, and internal depts.

  * Prepare monthly/quarterly internal ecommerce review report

  * Daily communication with ecommerce platforms, procedure operation,sales target achievement

  * Budget management to control ROI

  Additional Information

  Ready to drive with Continental? Take the first step and fill in the online application.

  Qualifications

  College degree or equivalent preferably marketing or commercial or Engineering background

  Good in English and communication

  Experience in managing franchise network is a plus

  3 years working experience on channel & e-business with Multi-national company is a plus , within Auto industry is a plus

  Vendor management experience with advanced supply chain management knowledge is a plus

  Process experience of retail operation

  Advanced experience in cooperation with external customers and vendors

  Team working experience is a plus

  Muliti-international company working or cooperation experience is a plus

  Company Description

  大陆集团专业开发前沿性技术与服务,以人和货物运输为着眼点,致力于打造可持续且可联动的交通方式集团成立于 1871 年,作为一家科技企业,它负责为车辆机器交通及运输行业提供安全高效智能且经济实惠的解决方案2022 年,大陆集团实现营收 394 亿欧元,目前在全球 57 个国家和市场地区雇用约 20 万名员工

  轮胎子集团凭借其为汽车卡车公共汽车两轮和特种轮胎领域打造的优质产品组合,已成为创新型轮胎技术解决方案的代名词集团以轮胎与促进可持续发展为着眼点,相应推出了多款智能型产品和服务针对专业经销商和车队管理商,轮胎子集团在其他服务的基础上,为之打造了数字轮胎监控和轮胎管理系统,从而在保持车队机动性的同时,亦提高了车队效率凭借其轮胎业务,大陆集团为实现安全高效以及环保的交通方式做出了重要贡献

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