Company Description
The Associate Media Director oversees a strategy team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The ideal candidate for this position will bring strategic solutions for client’s challenges, understanding their business and building a partnership with the client. The role requires ability to understand data transforming it into insights and findings that help optimize omni-channel campaigns. Required skills include deck writing, budget and channel allocation and audience development. The candidate must be an energetic, collaborative team player who has the ability to lead strategic planning initiatives to provide guidance to the client as they continue to grow and evolve their brands. Senior client exposure will be frequent and in person.
Job Description
Responsibilities:
• Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
• Strong foundation in strategic and critical thinking, with an eye for finding ways to innovate and collaborate with teams to improve outputs
• Individual should possess confidence and composure and polished presentation skills to effectively attend and lead meetings in-person & video with key clients on a daily basis
• Develop a strong relationship with clients towards building a partnership based on trust and deep understanding of their business
• Interface with clients and partner agencies to build strategic communication plans for targeted audiences
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on team work, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates, Senior Associates, and Supervisors
Qualifications
• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 6+ years of experience in media strategy/planning experience across media channels • Previous team management experience
• Strong digital media experience preferred
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
• Proven experience in successfully managing multiple work streams at one time
• Strong organizational, communication, and time-management skills
• Excellent presentation skills to effectively lead meetings in-person with key clients
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Bilingual (Spanish/English) and with proven presentation writing skills in English.
• Prefer Southeast Florida residency to service Miami client.
Additional Information
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
Featured benefits:
Medical insurance
Vision insurance
Dental insurance
401(k)
Tuition assistance