Job Description Summary

　　Job Description

　　We are the makers of possible

　　BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

　　Why Join Us?

　　A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

　　To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

　　Become a maker of possible with us!

　　Job Summary

　　The incumbent is accountable for the development and execution of key marketing strategic and tactical plans leveraging Digital Marketing and Omni-channel capability for Specimen Management, Central, South Asia & Japan region to deliver the sales, growth and profitability budget targets; establish and strengthen a strong competitive position to increase business and portfolio opportunities; strengthen core business,identify additional growth opportunities fromuntapped markets or underpenetrated product segments, and drive strategic initiatives to enablegrowth; develop internal training curriculum both for new product releases as well as existing products in response to changes in competitive situation; provide leadership to marketing promotional and communication programs.

　　He/she should maintain close customer connection through market research activity and translate customer insights into product tactical plans. He/she will report on regional business performance, market environment, participate in product development programs as well as work collaboratively with local Marketing associates and regional cross functional teams including Finance, Regulatory, Medical and R&D partners.

　　Key Responsibilities

　　Accountable for working with WW, Regional and Country marketing counterparts to develop and execute an AP regional strategy to ensure achievement of financial/ budget expectations.Manages all aspects of product marketing plans by addressing go-to-market strategies, market sensing, market development and marketing mix in product strategies.Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues.Employs market research tools and collaborates with customer opinion leaders as required to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products.

　　Qualifications, Required Knowledge & Experience

　　Bachelor's Degree in Life SciencesMinimum 5+ years of life sciences industry experienceMinimum 8 years of relevant experience with 2 years of supervisory experienceCross functional team experience desirableSubstantial applied product and market management experience in multiple disciplines, such as brand management and/ or product development.Experience in identifying market opportunities, market segmentation, competitive analysis, pricing strategy, market development and go to market models and strategies.Experience with product development process.

　　Marketing Knowledge

　　Able to implement GMPH Marketing planning process and tools. Especially proficient at defining and segmenting applicable markets needs.Able to assess market potential in the following ways: existing product application to existing markets; existing product opportunities for new markets; new product opportunities for existing markets and new product opportunities for new markets.Demonstrates expertise in product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.

　　Strategic Thinking

　　Weighs pros and cons of alternative approaches to a situation and makes intelligent recommendations that consider multiple implications of the decision.Able to generate information used directly in demand models and marketing investment decisions, including competitive intelligence, market sizing, positioning, resource allocation.Understands customer and competitive environment, the brand position today and likely position in the future.Makes sound tradeoffs between alternative uses of resources.

　　Communications

　　Writes and delivers persuasive presentations tailored to their audience; chooses words carefully in any written or verbal communicationEffective customer presentations - formal and informal including PowerPoint and / or overheads and/or use of flipcharts.Ability to work across cultures.

　　Drive for results

　　Plays a critical role in key projects and/or initiatives, demonstrating an ability to establish and/or deliver objectives and timelines.Demonstrated ability to deliver against key objectives and timelines; executes projects on time and within budgetExhibits strong project management skills; leads projects in a manner that accounts for conflicting priorities in other functionsDemonstrates the ability to determine multiple tasks involved in a project and prioritize their completion.

　　Action Oriented

　　Effectively develops and executes project plans; comfortable balancing many projects at once; strong multi-tasking/ organizational skillsHigh competitiveness within ethical and BD value boundaries and strong desire to win.Makes timely decisions; erroneous decisions may result in considerable expenditure of human capital and budgeted resource.

　　Click on apply if this sounds like you!

　　Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

　　To learn more about BD visit: https://bd.com/careers

　　Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All associates may be required to perform duties outside of their normal responsibilities from time to time, as needed.

　　Primary Work Location

　　SGP The Strategy

　　Additional Locations

　　Work Shift